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Read time: 5 minutes

This is a guide on getting your messaging right, to drive the behaviours you’re trying to achieve

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When promoting your rental service to new users, focus on introducing the core service proposition and use the following hooks as motivations that communicate the benefits / value to different audiences.

This guide provides messaging examples tailored to different audience groups, all focused on key benefits:

• cost savings
• space-saving
• convenience
• environmental impact </aside>

🧑‍🍳 5 ingredients for a clear key message

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Want to fix up your home affordably? Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things. Sign up to start renting: www.libraryofthings.co.uk

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A breakdown of the ingredients

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1. The hook

Want to fix up your home affordably?

We have use the cost saving motivator

💸Cost savings: The smart choice for your pocket

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2. Introduce your service proposition

Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things.

Name the Things you can hire and include a range from different categories.

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3. Include a call to action

**Sign up today and start renting, with same day collections! / Join the community and rent smarter

Often people won’t want to rent right here and now. Instead encourage them to join, browse the catalogue, or find out more so they can discover more of the value.

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4. Include a link to your website

eg libraryofthings.co.uk

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5. Use an image that tells the story

**This image People relate to people - include photos of people holding tools where you can. Use the photos from your launch or ask us if you need a specific style of photo.

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Tips on tone

• Friendly and approachable: Use an upbeat tone with simple, welcoming language. Avoid jargon and keep sentences short for clarity and impact.
• Joyful and human: Phrases like “no space, no problem. Rent what you need, when you need it.” and “Rent it, use it, return it. Helping you (and your neighbours) do more with less!” make the message feel inclusive and emphasise the collective good.
• Witty and relatable: A little humor can make messages more engaging. Phrases like “rent what you need, skip the storage stress” add personality without sounding overly promotional. </aside>

Feature / benefit hooks 👇

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Experiment with these hooks and motivators to see which perform best with your audience

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📦Storage and space-saving: The power of less

💸Cost savings: The smart choice for your pocket