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When promoting your rental service to new users, focus on introducing the core service proposition and use the following hooks as motivations that communicate the benefits / value to different audiences.

This guide provides messaging examples tailored to different audience groups, all focused on key benefits:

๐Ÿง‘โ€๐Ÿณย 5 ingredients for a clear key message

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Want to fix up your home affordably? Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things. Sign up to start renting: www.libraryofthings.co.uk

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A breakdown of the ingredients

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1. The hook

Want to fix up your home affordably?

We have use the cost saving motivator

๐Ÿ’ธCost savings: The smart choice for your pocket

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2. Introduce your service proposition

Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things.

Name the Things you can hire and include a range from different categories.

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3. Include a call to action

**Sign up today and start renting, with same day collections! / Join the community and rent smarter

Often people wonโ€™t want to rent right here and now. Instead encourage them to join, browse the catalogue, or find out more so they can discover more of the value.

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4. Include a link to your website

eg libraryofthings.co.uk

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5. Use an image that tells the story

**This image People relate to people - include photos of people holding tools where you can. Use the photos from your launch or ask us if you need a specific style of photo.

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Tips on tone

Feature / benefit hooks ๐Ÿ‘‡

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Experiment with these hooks and motivators to see which perform best with your audience

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๐Ÿ“ฆStorage and space-saving: The power of less

๐Ÿ’ธCost savings: The smart choice for your pocket

๐ŸŒEnvironmental benefits: Rent for a greener future

๐Ÿ‘ฉโ€๐Ÿ’ปConvenience: Easy access to what you need when you need it

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆCommunity benefits: Connections through sharing