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When promoting your rental service to new users, focus on introducing the core service proposition and use the following hooks as motivations that communicate the benefits / value to different audiences.
This guide provides messaging examples tailored to different audience groups, all focused on key benefits:
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Want to fix up your home affordably? Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things. Sign up to start renting: www.libraryofthings.co.uk
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Want to fix up your home affordably?
We have use the cost saving motivator
๐ธCost savings: The smart choice for your pocket
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Rent 30+ cleaning, DIY & gardening items or under from your local Library of Things.
Name the Things you can hire and include a range from different categories.
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**Sign up today and start renting, with same day collections! / Join the community and rent smarter
Often people wonโt want to rent right here and now. Instead encourage them to join, browse the catalogue, or find out more so they can discover more of the value.
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**This image People relate to people - include photos of people holding tools where you can. Use the photos from your launch or ask us if you need a specific style of photo.
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Experiment with these hooks and motivators to see which perform best with your audience
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